The CCCB Website Has Been Redesigned

July 9th, 2015 No Comments

In January 2013 I took on responsibility for the CCCB website. An exciting and simultaneously terrorific task which I set about at the time with great enthusiasm. I am no digital native and to execute this new undertaking with guarantees, I needed to surround myself with people familiar with the digital environment who would be able to help me when making decisions on this new area of my professional responsibility.

I didn’t hesitate to form the CCCB Website Committee – a cross-disciplinary, fluid, efficient and high-spirited work group — nor in deciding who should form part of it: Sònia Aran, Lucia Calvo, Maria Farràs and Edgar Riu.

Old website

The first thing that we did was to analyse the Centre’s website. It is essential to have a diagnosis before any decisions can be made. The website, it must be said here and now, was promoted by our colleague Teresa Roig, and it has become an operational and very highly valued tool since 2007 and up to today, as we are on the verge of presenting its redesign.

In the very first work sessions we realised that the website was in need of many improvements. The digital world is so supersonic that six years are an eternity. But work on what was originally intended to be mere changes soon showed up the glaringly obvious: we needed a new website.

Breaking down, dissecting and deconstructing the website architecture, we gradually drew up a parallel architecture that was much better suited to the new needs. But this new structure had to respond to certain objectives. And this was the first milestone that we set ourselves.

Why did we want to redesign the website and what goals did we want to accomplish? We obtained the answer after many hours of work and it can be summarised in the following four points:

1. Increase the number of visits (virtual and real-life) to the CCCB. To achieve this, we had to improve the website architecture, interrelate many more of its contents, simplify and clarify the service information, improve the website’s positioning and present a design that would adapt to all mobile devices.

2. Promote in-house contents converting a website-agenda into a space that would give higher visibility to the different types of contents and that would give added value to the archive.

3. Improve the corporate image and the transparency of the CCCB website by simplifying the corporate texts, unifying the channels for contact with the public and creating a unitary, simple and clear image, based on the new CCCB logo.

4. Boost the income of the CCCB through an increase in and greater visibility of online ticket sales, growth in the number of Friends of the CCCB, plus an increase in and heightened visibility of CCCB venue hire.

So we had the what and the why of the website redesign. Now we needed to establish the roadmap. Firstly, we needed the complicity of the management, which we found immediately in the then director of the centre, Marçal Sintes, and its assistant director, Elisenda Poch. Elisenda was the person who gave absolute priority to the project, who placed at our disposal the Systems team, led by Gerard Bel, and who allocated the necessary budget.

New website

The foundations were thus settled and secure, and we could now start to construct the building. It was the time, also, to hire the services of external professionals who would guarantee the results that we were seeking. This led us to choose the team of designers at DOMO-A, plus the company LaMagnética to carry out SEO analysis and guarantee good positioning of the new website in search engines such as Google, and finally, the usability company Estudio Torres Burriel which was to guarantee that any decisions taken would facilitate the navigation of users around the website.

Following their work, the adaptation of the contents manager began. Starting from zero with a new contents manager was beyond our budget, but it was necessary to adapt to the new architecture the manager that the company Inte created in 2007. And this program adjustment was carried out by the company Sonicon hand in hand with Adrià Vila and David Berruezo.

Meanwhile, the day-to-day work in-house at the CCCB was captained by Iñaki Sainz, the Centre’s new Head of Systems, accompanied by Edgar Riu and Lucia Calvo, the project’s webmasters. Later, Rosa Puig took over the reins with regard to the static texts on the website substituting Lucia, who took maternity leave.

Two and a half years after taking on the challenge of the CCCB website, its redesign is finally complete. What was a project is now a reality, and, therefore, no longer belongs to those of us who have been its guides and mentors. Now the baton is being passed on to the entire team at the Centre, which will be responsible for looking after it.

But the CCCB’s website, above all, belongs to its users. This redesign is intended to facilitate navigation and searches for contents. It is designed to highlight the agenda and service information. It aims to be clearer, more graphic, more relational, more transparent. And it has to be a responsive website that can be consulted from any mobile device. In short, it has to be the instrument that will allow the CCCB to continue to stand as a reference point among the cultural centres of the 21st century in Barcelona, Catalonia and the world.

(Català) El CCCB en gira!

June 5th, 2015 No Comments

Two Days for Cultural Innovation

June 2nd, 2015 1 Comment

On 10 June we will find out who has won the Cultural Innovation International Prize, organised by CCCBLab to discover answers to the question “What can we say about “audiences” in the context of cultural institutions?” The call for entries attracted the presentation of over 150 projects from 25 countries with all kinds of proposals that offer an interesting analysis of the state of the issue.

The theme was sufficiently broad to allow participants to offer an extensive range of solutions, which in come cases involve projects of an artistic nature and in others a transformation of the curatorial or organisational model of cultural institutions. From all of them, ten were selected that propose different alternatives to the competition’s question.

For example, Art Meal (Netherlands) uses the experience of going to a restaurant as a metaphor to create an innovative exhibition format. The CCC Tv Tú (Spain) proposal transfers the museum to the street through screens in different areas around the city and goes out to seek its audience, a proposal similar to In-Visible (Italy), which creates a game of cubes with QR codes with which the audience’s experience travel around the city and also finds points in common with Beep Beep (Argentina), which aims to bring the rural world closer to the urban world through interventions in places such as automatic cash machines. Cultime (Netherlands/Spain) consists of a time bank and a social network through which participants share time and cultural experiences, similar to the idea proposed in Píndoles culturals (Spain), which also makes use of new technologies (in this case an app), so that visitors to a cultural centre can expand on the exhibition contents after their visit.

The collaborative projects aim to involve the public in the choice of cultural activities. This is the case with Esdevenir públic (Spain), which proposes a collaborative curatorial process between civil society, artistic groups and the education sphere in order to involve the different agents in the creation of a cultural programme. La Baraka (France) takes as a starting point a set of Spanish playing cards to develop the identity of the Raval neighbourhood, and Dar lugar (Spain) aims to convert the CCCB’s Pati de les Dones courtyard into a public square where projects are formulated in open code. Finally, CICDB (Spain) is a collaborative project structured into three lines of work: a curatorial programme and a collaborative art project, an informal architecture laboratory and a dialogic archive.

These ten finalist projects are being evaluated by a jury made up of agents from the cultural sector who on the day of the awards ceremony will offer different open dialogues to the public. Nina Simon, Director of the Santa Cruz Museum of History & Art and creator of the blog Museum 2.0, and Conxa Rodà, Head of Strategy and Communication at the MNAC, will talk about the participative museum and about the challenges and dilemmas of the institutions with regard to co-creation with the public. Mark Miller, Youth Programmes Convenor at the Tate, and Fito Conesa, head of Habitació 1418, the programming space for young people at the CCCB and the MACBA, will talk about collaborative practices to attract the younger public and on how to expand the institutions to a broader audience. And, finally, Marcos García, head of Medialab Prado in Madrid will talk about citizens’ innovation and cultural mediation and how to create spaces for creation, production and dissemination for artistic, cultural and citizens’ groups.

These debates will be held as a complement to the workshop which, under the title “Audiences in Action” will be held on the afternoon of 9 June and during the entire day on 10 June. The workshop, coordinated by La Mandarina de Newton, will consider new ways of working with the audience through the creation of prototypes and new collaborative dynamics, and the results will be presented at the end of the afternoon, shortly before the awards ceremony.

The ceremony itself (also in streaming) will begin at 19.30 with the screening of the CCCB’s Soy Cámara television programme devoted to the subject of audiences. Following this, participants from this first edition of the prize will present their projects, and the jury will reveal the winning project, which will obtain the prize of €10,000. The ceremony will finish with a concert by Wooky accompanied by audiovisuals by Videocratz.

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