Posts Tagged ‘#cccbpiic’

Two Days for Cultural Innovation

June 2nd, 2015 1 Comment

On 10 June we will find out who has won the Cultural Innovation International Prize, organised by CCCBLab to discover answers to the question “What can we say about “audiences” in the context of cultural institutions?” The call for entries attracted the presentation of over 150 projects from 25 countries with all kinds of proposals that offer an interesting analysis of the state of the issue.

The theme was sufficiently broad to allow participants to offer an extensive range of solutions, which in come cases involve projects of an artistic nature and in others a transformation of the curatorial or organisational model of cultural institutions. From all of them, ten were selected that propose different alternatives to the competition’s question.

For example, Art Meal (Netherlands) uses the experience of going to a restaurant as a metaphor to create an innovative exhibition format. The CCC Tv Tú (Spain) proposal transfers the museum to the street through screens in different areas around the city and goes out to seek its audience, a proposal similar to In-Visible (Italy), which creates a game of cubes with QR codes with which the audience’s experience travel around the city and also finds points in common with Beep Beep (Argentina), which aims to bring the rural world closer to the urban world through interventions in places such as automatic cash machines. Cultime (Netherlands/Spain) consists of a time bank and a social network through which participants share time and cultural experiences, similar to the idea proposed in Píndoles culturals (Spain), which also makes use of new technologies (in this case an app), so that visitors to a cultural centre can expand on the exhibition contents after their visit.

The collaborative projects aim to involve the public in the choice of cultural activities. This is the case with Esdevenir públic (Spain), which proposes a collaborative curatorial process between civil society, artistic groups and the education sphere in order to involve the different agents in the creation of a cultural programme. La Baraka (France) takes as a starting point a set of Spanish playing cards to develop the identity of the Raval neighbourhood, and Dar lugar (Spain) aims to convert the CCCB’s Pati de les Dones courtyard into a public square where projects are formulated in open code. Finally, CICDB (Spain) is a collaborative project structured into three lines of work: a curatorial programme and a collaborative art project, an informal architecture laboratory and a dialogic archive.

These ten finalist projects are being evaluated by a jury made up of agents from the cultural sector who on the day of the awards ceremony will offer different open dialogues to the public. Nina Simon, Director of the Santa Cruz Museum of History & Art and creator of the blog Museum 2.0, and Conxa Rodà, Head of Strategy and Communication at the MNAC, will talk about the participative museum and about the challenges and dilemmas of the institutions with regard to co-creation with the public. Mark Miller, Youth Programmes Convenor at the Tate, and Fito Conesa, head of Habitació 1418, the programming space for young people at the CCCB and the MACBA, will talk about collaborative practices to attract the younger public and on how to expand the institutions to a broader audience. And, finally, Marcos García, head of Medialab Prado in Madrid will talk about citizens’ innovation and cultural mediation and how to create spaces for creation, production and dissemination for artistic, cultural and citizens’ groups.

These debates will be held as a complement to the workshop which, under the title “Audiences in Action” will be held on the afternoon of 9 June and during the entire day on 10 June. The workshop, coordinated by La Mandarina de Newton, will consider new ways of working with the audience through the creation of prototypes and new collaborative dynamics, and the results will be presented at the end of the afternoon, shortly before the awards ceremony.

The ceremony itself (also in streaming) will begin at 19.30 with the screening of the CCCB’s Soy Cámara television programme devoted to the subject of audiences. Following this, participants from this first edition of the prize will present their projects, and the jury will reveal the winning project, which will obtain the prize of €10,000. The ceremony will finish with a concert by Wooky accompanied by audiovisuals by Videocratz.

A new prize to mark our 20th anniversary

September 29th, 2014 No Comments

These are some of the questions cultural institutions have to address today. At a time when venues and publics are changing fast, knowing how to respond is one of the challenges facing cultural spaces.

This is why the CCCB has created the International Prize for Cultural Innovation, a project that forms part of the actions of the 20th anniversary and has been developed by the CCCBLab, the Centre’s department of research and innovation in the field of culture.

Why a prize for cultural innovation?

Since 2007, when we coined the term I+C+i to refer to the activities organized by the department, we have realized there’s a great reserve of creativity inside and outside cultural institutions. Part of this creativity, especially the part that is developed on the outside, doesn’t surface or simply never comes to fruition. So we decided to let people know we’re here, that we want to develop that creativity and that as a public institution we are here to serve our citizens.

How is the Prize organized?

The Prize will be biennial, and the idea is to propose a theme for each competition that serves to reflect on that theme from every point of view. The first competition centres on audiences, one of the big challenges facing cultural institutions in coming years. We want to know how the concept of “public” has evolved at a time when the boundaries between physical and virtual space have blurred, and what these new publics need.

Who can enter?

Any individual, group or collective who is interested in answering these questions and can propose a project for the creation, production and presentation of cultural contents whose format or management provides an innovative response to a specific theme.

What is the jury looking for?

This is a prize for innovation, so novelty and originality are two important values. The jury is also looking for conceptual and methodological rigour, as well as the capacity to offer applicable solutions. It also values multidisciplinary actions and methods: projects that incorporate processes and dynamics from other disciplines to enhance those of cultural institutions. Finally, particular importance is also given to proposals that set out to reduce the sociocultural divide, and to promote the use and care of community space.

These criteria will form the basis for the jury’s choice of 10 projects, one of which will be awarded the 10,000 euro prize. This is an international prize, but it’s looking for glocal solutions to the challenges facing institutions in the very near future.

An international jury

For this reason, too, the jury is made up of experts in the world of culture whose work centres in different areas:

. Nina Simon, director of the Museo de Arte e Historia de Santa Cruz, is a specialist in participatory processes. In 2006 she created the Museums 2.0 blog, one of the first to analyse the impact on museums of the digital phenomenon. She is also the author of The Participatory Museum, about the theme of this first Prize.

. Marcos García is director of the MediaLab Prado, a citizen laboratory for the production, research and dissemination of cultural projects, and has years of experience in participatory processes at cultural institutions.

. Conxa Rodà is the head of digital strategy at the Museu Nacional d’Art de Catalunya, and was a jury member of Museums and the Web and MuseumNext, today’s two biggest meetings about 2.0 museums.

. Johan Moerman is the director of the Rotterdam  Festival  and heads the Audiences Europe Network, which studies publics in the field of culture.

. Mark Miller directs Tate Collectives, a department of London’s Tate Gallery aimed specifically at young creatives that has got adolescents involved in programming.

. Finally, Juan Insua, as head of the CCCBLab department, is the CCCB’s representative on the jury, and has over 20 years’ experience in the museum field, from exhibition curatorship to the development of innovative projects such as Kosmopolis. The Amplified Literature Fest, Now. Meetings in the Present Continuous and I+C+i.

We couldn’t end this article without mentioning the graphic image that goes with the Award, created by DesignbyAtlas, whose Pablo Martín is this year’s winner of the National Design Award. Astrid Stavro has adapted Pete Rossi’s Utopia typeface, giving it an Escherian look that optically reflects the defining idea of the Award: innovation.

All the information and the conditions of entry of the first Cultural Innovation International Prize are available for consultation at