For the first time, and with the aim of setting a precedent, #MuseumWeek will bring together a score of Spanish museums and over 200 cultural centres from all over Europe in an initiative whose aim is to make culture more easily accessible via Twitter. It will take place in the week of 24 to 28 March, and the Centre de Cultura Contemporània de Barcelona will be one of the virtual scenarios where this proposal will unfold.
#MuseumWeek will fill the web with comments, anecdotes, questions, and answers. It will offer prizes to participants, share knowledge and experiences and become a meeting point for lovers of art and culture. The museums will open their doors via Twitter, offering a previously unseen or little-known image of their premises, their activities, and the people who work there.
Each day of the week will be devoted to a theme, which will allow in-depth study of two major events linked to the CCCB: the inauguration of the exhibition Metamorphosis and the celebration of 20 years of the CCCB. And, at the same time, each of the themes will serve to explain certain aspects of the event in question. Thus, #MuseumWeek will be organised in the following way:
Monday 24: A day in the life
This title encompasses all the stories that take place at the centre the day before the inauguration of an exhibition. How the curators work to ensure that everything is in order; how the exhibition coordinators organise themselves; what the press department does; the final touches made to the exhibition space… “A day in the life of an exhibition” will mean that things that are not usually shown will be revealed.
Tuesday 25: Test your knowledge
Coinciding directly with the inauguration of Metamorphosis, followers will be asked diverse questions related with the exhibition and its protagonists: the Quay Brothers, Jan Švankmajer, and Ladislas Starewitch. The aim is not so much to put Internet users to the test as to let people in on anecdotes and interesting facts about the exhibition, one of the CCCB’s exhibitions of the year. What’s more, people who participate will have a chance to win different prizes.
Wednesday 26: Your story
Once the inauguration is over, Wednesday will be devoted to visitors to the centre and their stories, but it will also feature the staff of the CCCB itself. What memory does the public have of the CCCB? Which exhibition did people like best? Which activities do they take part in? And as for the staff, what is their best CCCB moment? As the title indicates, “Your story” is the link between the visitor, the staff members, and the CCCB over the course of 20 years of history. And there will be a prize on offer too!
Thursday 27: Buildings behind the art
Continuing with the anniversary theme, Thursday will be devoted to the CCCB as a cultural venue. We will recover old images of the building when it was the Casa de la Caritat (Almshouse), show spaces that are unknown to the public, and reveal interesting stories about the centre… In short: what hides behind this 18th century building?
Friday 28: Ask the expert
The #MuseumWeek proposal for Friday is devoted to the experts, but we are going to turn it around and make the public an expert on the CCCB. How will we do it? Under the tag #sabiesque, we will be providing capsules of information that anyone with an interest in culture should know about order to become an expert on our centre.
So, are you up for forming part of Museum Week?