The CCCB Website Has Been Redesigned

July 9th, 2015 No Comments

In January 2013 I took on responsibility for the CCCB website. An exciting and simultaneously terrorific task which I set about at the time with great enthusiasm. I am no digital native and to execute this new undertaking with guarantees, I needed to surround myself with people familiar with the digital environment who would be able to help me when making decisions on this new area of my professional responsibility.

I didn’t hesitate to form the CCCB Website Committee – a cross-disciplinary, fluid, efficient and high-spirited work group — nor in deciding who should form part of it: Sònia Aran, Lucia Calvo, Maria Farràs and Edgar Riu.

Old website

The first thing that we did was to analyse the Centre’s website. It is essential to have a diagnosis before any decisions can be made. The website, it must be said here and now, was promoted by our colleague Teresa Roig, and it has become an operational and very highly valued tool since 2007 and up to today, as we are on the verge of presenting its redesign.

In the very first work sessions we realised that the website was in need of many improvements. The digital world is so supersonic that six years are an eternity. But work on what was originally intended to be mere changes soon showed up the glaringly obvious: we needed a new website.

Breaking down, dissecting and deconstructing the website architecture, we gradually drew up a parallel architecture that was much better suited to the new needs. But this new structure had to respond to certain objectives. And this was the first milestone that we set ourselves.

Why did we want to redesign the website and what goals did we want to accomplish? We obtained the answer after many hours of work and it can be summarised in the following four points:

1. Increase the number of visits (virtual and real-life) to the CCCB. To achieve this, we had to improve the website architecture, interrelate many more of its contents, simplify and clarify the service information, improve the website’s positioning and present a design that would adapt to all mobile devices.

2. Promote in-house contents converting a website-agenda into a space that would give higher visibility to the different types of contents and that would give added value to the archive.

3. Improve the corporate image and the transparency of the CCCB website by simplifying the corporate texts, unifying the channels for contact with the public and creating a unitary, simple and clear image, based on the new CCCB logo.

4. Boost the income of the CCCB through an increase in and greater visibility of online ticket sales, growth in the number of Friends of the CCCB, plus an increase in and heightened visibility of CCCB venue hire.

So we had the what and the why of the website redesign. Now we needed to establish the roadmap. Firstly, we needed the complicity of the management, which we found immediately in the then director of the centre, Marçal Sintes, and its assistant director, Elisenda Poch. Elisenda was the person who gave absolute priority to the project, who placed at our disposal the Systems team, led by Gerard Bel, and who allocated the necessary budget.

New website

The foundations were thus settled and secure, and we could now start to construct the building. It was the time, also, to hire the services of external professionals who would guarantee the results that we were seeking. This led us to choose the team of designers at DOMO-A, plus the company LaMagnética to carry out SEO analysis and guarantee good positioning of the new website in search engines such as Google, and finally, the usability company Estudio Torres Burriel which was to guarantee that any decisions taken would facilitate the navigation of users around the website.

Following their work, the adaptation of the contents manager began. Starting from zero with a new contents manager was beyond our budget, but it was necessary to adapt to the new architecture the manager that the company Inte created in 2007. And this program adjustment was carried out by the company Sonicon hand in hand with Adrià Vila and David Berruezo.

Meanwhile, the day-to-day work in-house at the CCCB was captained by Iñaki Sainz, the Centre’s new Head of Systems, accompanied by Edgar Riu and Lucia Calvo, the project’s webmasters. Later, Rosa Puig took over the reins with regard to the static texts on the website substituting Lucia, who took maternity leave.

Two and a half years after taking on the challenge of the CCCB website, its redesign is finally complete. What was a project is now a reality, and, therefore, no longer belongs to those of us who have been its guides and mentors. Now the baton is being passed on to the entire team at the Centre, which will be responsible for looking after it.

But the CCCB’s website, above all, belongs to its users. This redesign is intended to facilitate navigation and searches for contents. It is designed to highlight the agenda and service information. It aims to be clearer, more graphic, more relational, more transparent. And it has to be a responsive website that can be consulted from any mobile device. In short, it has to be the instrument that will allow the CCCB to continue to stand as a reference point among the cultural centres of the 21st century in Barcelona, Catalonia and the world.

Accessing a Cultural Experience

June 30th, 2014 No Comments

© Miquel Taverna, CCCB. 2014

It has been 20 years and then some, that the architectural ensemble occupied today by the Centre de Cultura Contemporània de Barcelona (CCCB) was the Casa Provincial de Caritat (Provincial Almshouse), a former charity establishment that functioned as a hospice, created in 1802, and that continued as such until the year 1957. This means that 20 years ago and then some, the walls that surround us today were the scenario for the learning of diverse trades that provided a vulnerable population with skills so that they could produce, create and be capable of earning an independent living.

Since the CCCB first opened its doors with its contemporary and cultural view of the city, it has felt a responsibility to continue offering a space that is accessible to everyone and that offers the possibility of learning through a cultural experience.

The following form part of the social and educational programme of cultural facilities addressing the social sector: Apropa Cultura, which was recently winner of one of the Solidarity Prizes 2014 awarded by the ONCE Foundation in Catalonia. Specifically in the category of public administrations, for its effort of coordination in a programme of these characteristics that promotes the inclusion of all citizens, normalisation, personal autonomy, and accessibility. The CCCB is in this programme offering visits to exhibitions and urban itineraries, as well as visits to the Casa Provincial de la Caritat.

We have become involved in the European project Open All Areas with the museums of the articketBCN group, Audiences Europe Network and six other European organisations with the help of the European Union. A project involving the exchange of experiences based on the organisation by each partner of a day’s workshop with sessions presenting cases from each city. In Barcelona the workshop was held in November 2013, with the presentation of 11 different experiences in all spheres of culture, and with the participation of 110 people, 35 of them from other European countries.

© Miquel Taverna, CCCB. 2014

We are running the special Alzheimer Programme for patients and families who want to share special moments of meeting with memories. In the face of the forecasts that state that by 2050, some 115 million people worldwide will be suffering Alzheimer, how should we as cultural institutions react? What can we contribute? A Soy Cámara programme, broadcast by TVE 2 in 2012 attempted to address this issue and to assess the current state of affairs. In the next academic year, the CCCB will be offering Museums and Alzheimer Sessions.

The growing awareness regarding the functional diversity and cognitive richness of each person, means that many large and small cultural facilities are looking, listening and showing awareness of this population. One of the initiatives that demonstrate this is the Community practice blog on Museums and Accessibility which we have created jointly between the CCCB, Museu Marítim, MACBA, Museu Nacional d’Art de Catalunya, Fundació Joan Miró, Museu Picasso de Barcelona, Fundació Tàpies, Museus de Sant Cugat and Oficina de Patrimoni de la Diputació de Barcelona; a working group with whom we meet regularly in order to debate and be active with regard to this audience.

We continue offering experiences that allow access to the best cultural programmes.

#MuseumWeek, learning and fun

April 2nd, 2014 No Comments

We must confess that when the proposal of forming part of #MuseumWeek was first put to us we weren’t 100% convinced. It was going to involve a lot of work up front and, above all, would mean covering the social networks to an extent far beyond the reach of our usual work. Nevertheless, we decided to join the initiative because we thought we owed it to our followers: for one week, we would be at their disposal to answer their questions, share their experiences, give them gifts and interact with them in a more personal way.

A week beforehand, we started gathering the information. We met with different departments: Communication, responsible for the campaign #CreativeAnimals (created to promote the 20-year anniversary of the CCCB), which was the subject of the third day; Exhibitions, which held all the secrets of the Metamorphosis exhibition, and the Centre for Documentation and Debate, whose people know everything there is to know about the CCCB. We toured every corner, from the Xcèntric film developing lab to the roof, from where we posted one of our tweets. We reviewed the old photographs archive and we conducted day-by-day monitoring of the exhibition on Starewitch, Švankmajer and the Quay Brothers, in order to document the process… As we explained in a previous post, we devoted the first two days of #MuseumWeek to the #ExpoMetamorfosis, while the three remaining days were devoted to the Centre itself, to the 20-year anniversary, to interesting facts and to history.

Among the following links you’ll find the summary in Storify format of each day of this experience. We have tried to gather a broad range of opinions and comments and thus reflect what have been five days of intense social interchanges. And the fact is that, for us, the #MuseumWeek experience has also been very enriching. It forced us to network between different departments in order to produce the contents. And it allowed us to discover forgotten facts about the Centre, such as its origins, and develop our creativity when considering the third day, dedicated, precisely, to #AnimalsCreatius (#CreativeAnimals).

However, above all, #MuseumWeek was a dialogue with our followers. Their comments and questions have given us a better grasp of their interest in our activities and their curiosity about the Centre itself. Between Monday 24 and Friday 28 March, over 90 people joined our group of followers on Twitter: the “noise” we made on the web has helped us, also, to make new friends. That was not our objective, of course, but it is nice to see how, day by day, our work attracts increasing numbers of people.

Storify #MuseumWeek Day 1: #Adayinthelife

Storify #MuseumWeek Day 2: #TestYourKnowledge

Storify #MuseumWeek Day 3: #MuseumMemories

Storify #MuseumWeek Day 4: #BehindTheArt

Storify #MuseumWeek Day 5: #DidYouKnow

What about you? What was your opinion of the #MuseumWeek experience?

Lucia Calvo and Eva Rexach have been behind the initiative #MuseumSelfie

#MuseumWeek, an interactive experiment

March 13th, 2014 No Comments

For the first time, and with the aim of setting a precedent, #MuseumWeek will bring together a score of Spanish museums and over 200 cultural centres from all over Europe in an initiative whose aim is to make culture more easily accessible via Twitter. It will take place in the week of 24 to 28 March, and the Centre de Cultura Contemporània de Barcelona will be one of the virtual scenarios where this proposal will unfold.

#MuseumWeek will fill the web with comments, anecdotes, questions, and answers. It will offer prizes to participants, share knowledge and experiences and become a meeting point for lovers of art and culture. The museums will open their doors via Twitter, offering a previously unseen or little-known image of their premises, their activities, and the people who work there.

Each day of the week will be devoted to a theme, which will allow in-depth study of two major events linked to the CCCB: the inauguration of the exhibition Metamorphosis and the celebration of 20 years of the CCCB. And, at the same time, each of the themes will serve to explain certain aspects of the event in question. Thus, #MuseumWeek will be organised in the following way:

Monday 24: A day in the life

This title encompasses all the stories that take place at the centre the day before the inauguration of an exhibition. How the curators work to ensure that everything is in order; how the exhibition coordinators organise themselves; what the press department does; the final touches made to the exhibition space… “A day in the life of an exhibition” will mean that things that are not usually shown will be revealed.

Tuesday 25: Test your knowledge

Coinciding directly with the inauguration of Metamorphosis, followers will be asked diverse questions related with the exhibition and its protagonists: the Quay Brothers, Jan Švankmajer, and Ladislas Starewitch. The aim is not so much to put Internet users to the test as to let people in on anecdotes and interesting facts about the exhibition, one of the CCCB’s exhibitions of the year. What’s more, people who participate will have a chance to win different prizes.

Wednesday 26: Your story

Once the inauguration is over, Wednesday will be devoted to visitors to the centre and their stories, but it will also feature the staff of the CCCB itself. What memory does the public have of the CCCB? Which exhibition did people like best? Which activities do they take part in? And as for the staff, what is their best CCCB moment? As the title indicates, “Your story” is the link between the visitor, the staff members, and the CCCB over the course of 20 years of history. And there will be a prize on offer too!

Thursday 27: Buildings behind the art

Continuing with the anniversary theme, Thursday will be devoted to the CCCB as a cultural venue. We will recover old images of the building when it was the Casa de la Caritat (Almshouse), show spaces that are unknown to the public, and reveal interesting stories about the centre… In short: what hides behind this 18th century building?

Friday 28: Ask the expert

The #MuseumWeek proposal for Friday is devoted to the experts, but we are going to turn it around and make the public an expert on the CCCB. How will we do it? Under the tag #sabiesque, we will be providing capsules of information that anyone with an interest in culture should know about order to become an expert on our centre.

So, are you up for forming part of Museum Week?

Happy new year! In 2014 it will be our 20th birthday: we look forward to celebrating it together with all of you!

December 18th, 2013 No Comments

The team at Centre de Cultura Contemporània de Barcelona (CCCB) would like to thank all those people who shared 2013 with us and wish you all the very best for the new year.

Happy new year! In 2014 it will be our 20th birthday: we look forward to celebrating it together with all of you!

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